City Pages Packages
3D illustration of a compass with needle pointing the word local business. Concept of an ethical economy

City pages for local SEO (Search Engine Optimization) are web pages with optimized content and keywords that highlight specific regional areas that you serve and can help you get found by new customers and improve your search engine rankings for niche services within your area.

Did you know you can grow your business, generate leads, and increase sales by combining city pages for SEO and local SEO strategies?

Optimizing your Google Business Profile is the top local SEO strategy for growing your business within the city or town where you are located. However, if you want to target new customers in more than one city, town, zip code, or region, city pages for local SEO are the solution.

City pages for local are a cost-effective way for small to medium-sized businesses to find customers, generate leads, and increase revenue.

What is a city page for local SEO?

A city page is a page on your website that targets a specific city, town, zip code, or geographical area. City pages are optimized with content that is highly relevant to that specific city, town, or zip code to increase website visitors and generate leads, customers, and revenue.

When your prospective customers search online for your product or service, they type in the following search:

[(product or service they are searching for) + name of city or town]

The following image displays how city pages are shown in google search results under the Google 3-Pack (top three local business listings based on physical address) for the search “interior designers in Pasadena California”

What are the benefits of city pages for local business SEO (Search Engine Optimization)?

The benefits of city pages for local SEO include:

  • They provide the ability to feature different products and services specific to each location you are targeting.
  • City pages allow your business, services, and products to appear in search results for towns and cities where you do not have a physical location.
  • They can improve your rankings for niche services within the areas you serve.
  • City pages promote website optimization by improving internal linking within your website.
  • They provide information for potential customers within the towns and cities your business supports.

How do city pages work with local SEO?

Local SEO (Search Engine Marketing) is the best digital marketing strategy if your business is local, and your target market is in a defined geographical area. When there is a lot of competition in your niche within the cities you are targeting, it’s difficult to rank in Google’s local pack at the top of the search results outside of the city where your business is located.

City pages for SEO allow you to appear in organic search results for the cities where you don’t have a physical address. You can target cities, towns, and zip codes where you do not have a physical location by using city pages for search engine optimization and showing up in organic search results.

How can you show up in multiple city searches with a single website for your business?

By creating a city page for each city, town, and zip code that you are targeting for your products and services.

Each page will target the product or service your customers are searching for and the name of the town or city: [(product or service they are searching for) + name of city or town]

For example, if you are an Interior Designer in Burbank, California, you could decide to target your services to people in cities west of Burbank: La Canada, Glendale, Pasadena, and San Marino.

Your Google Business Profile and Google Maps would be targeted at the city of Burbank, where your business is physically located. The cities near Burbank would be targeted using city pages.

How do you create city pages for your website?

Each city page should contain relevant information for that city and information about the products and services you provide for that city. Make the content for each page unique. Include specific and helpful information for readers in the area. Avoid duplicating content or too little or “thin” content. This can prevent your website from ranking in search engine results.

What can you include in your city pages for local SEO?

Include the city pages in the main navigation of your website. Dedicate a page for the areas you serve. You can list cities you service and link to each city page. Include the dedicated service page in the site menu and list the city pages in the sub-menu.

Include the city, town, or zip code in your title tag and include a meta-description.

Embed a Google map.

What kind of content do you include in your city pages?

  • Products and services offered
  • The cities and towns you serve
  • Your customer profile (ideal customer/client)
  • Any specials your offer or service guarantees offered
  • Information regarding comment customer questions or requests
  • Service, products, or advice unique to each city/location your business is targeting
  • Highlight what sets your business apart from your competitors
  • Local organizations you are involved in or events and teams your business supports

Here is an example of a local business SEO strategy with city pages:

  • Set up a website optimized for local business search.
  • Set up city pages for targeted cities, towns, zip codes.
  • Set up and link to optimized social media profiles.
  • Set up optimized Google Business Profile.
  • Build out citations in leading directories.
  • Build out online reviews from existing customers/clients.
  • Implement an on-going content marketing strategy that provides meaningful content in your niche.
  • Grow in-bound links to your website by implementing a content marketing strategy.

An effective local business SEO strategy is an ongoing process that improves search engine rankings and increases the number of customers and leads your business receives.

If you are targeting more than one city for your local business, we offer City Page packages that allow you to target towns, cities, and zip codes where you do not have a physical location.

Are you ready to get started adding city pages for local SEO?

We have two options: The Standard City Page package and the Extended city Page package.

Standard City Page Package

  • High quality and professionally written content
  • 700 – 1,000 words
  • Full metadata optimization
  • Title and Sub-Title tag optimization
  • Location signals to targeted area
  • Locally optimized image
  • Google Map embed for the target area (can be added directly to your site)
  • Includes 1 keyword phrase

Price: $99 Per City Page

Extended City Page Package

  • High quality and professionally written content
  • 2,000+ words
  • Full metadata optimization
  • Title and Sub-Title tag optimization
  • Location signals to targeted area
  • Locally optimized image(s)
  • Google Map embed of the target area
  • Google Map embed for the target area (can be added directly to your site)
  • Includes 2 keyword phrase

Price: $150 Per City Page