If you’re new to local search and wondering where to start or you want to improve your local search ranking, there are 3 simple strategies you can implement to jump-start your local SEO campaign.

When it comes to local SEO for businesses, it’s more important than ever that you optimize your on-site and off-site SEO strategies to get found by clients and customers searching for your local business.

Local competition is hotter than ever, and if you’re not on top of your search engine rankings, it’s a safe bet your competitors are. Here are three local SEO strategies you can use to help your business rank higher for local search terms.

Optimize Google Business Profile (GBP) Listing

A Google Business Profile (GBP) listing is one of the best local SEO strategies for businesses that meet with customers face to face. A Google Business Profile is free, and if your business has a physical address, you can get exposure if you’re profile is optimized to show up in Google’s local three-pack.

You can claim your profile through a verification process. The verification process is necessary for Google to confirm that your business is legitimate. The business owner is responsible for claiming the GBP listing.

After you claim your profile, the next step is optimizing your listing. If you’re working with a digital marketing agency on your SEO efforts, you can grant them permission to be a manager of your Business Profile. This allows you to remain in control of your profile.

How do you optimize your GBP listing?

  • Choose relevant categories that accurately describe your business.
  • Include a complete description of your business.
  • Add your business hours and ensure all contact information is accurate: name, address, phone number (NAP).
  • Add your website information.
  • Add high-quality photos and videos showcasing your products, services, and location.
  • Encourage satisfied customers to leave positive reviews and respond promptly to all reviews, whether positive or negative.
  • Answer potential questions potential customers ask.
  • Use Google Posts to share updates, promotions, and events directly on your GBP listing.
  • Google Business Profiles Panels are full of information about your business, so make sure you fully populate every relevant section to complete your Google Business Profile.

Get Listed in Local Directories

Getting your business listed correctly and consistently on top online business directories (a.k.a.; citations) is important. Focus on popular directories, such as Facebook, Yelp, LinkedIn, Foursquare, and industry-specific directories.

Why? Because online directories often show up high in organic search results.

If your business isn’t listed on these directories, when a potential customer clicks on those links in search results, they won’t find your business’ information.

Ensure consistency across all listings by using the correct contact information (name, address, phone number), categories, and description.

Build Out Separate Service and City Pages on Your Website

If you run a service-based business, one of the best things you can do is build out individual pages for each service you offer. You can also add a dedicated page for each city or region that you serve.

Creating separate service pages and city pages allows you to optimize for the location you’re targeting and for keywords associated with the specific service you offer.

Dedicated pages explaining each service you offer in each targeted location means you have more content and ways to optimize the content for reader experience and search engine optimization. Implementing the three simple strategies for local search will give you an over your competition.