Ready to learn how to improve your business website? Your website is one of the most vital components of your business.

It’s the first place your potential customers will go to for information to decide if they want to do business with you.

Whether your site is new, or has been around for years, there’s always room for improvement. Here’s a list of 3 simple strategies to make your business website more impressive, effective, and easier to find.

Intuitive Website Design and Content

An intuitive design across all web pages gives visitors confidence. Make sure that navigating your site is easy and intuitive. An example of a local business website with intuitive navigation includes the following pages:

Home: The main entry point to the website. It should provide an overview of your business, its products/services, and key information.

About Us: This page provides background information about your business, including its history, mission, values, team members, and any awards or accolades.

Services/Products: A dropdown menu or separate pages for services or products offered by your business. Each category can have its own subpages detailing specific offerings, features, pricing, and any related information.

Locations/Contact: A page or section dedicated to providing your contact information, including the business’s physical address, phone number, email address, and a map with directions. If applicable, include information about multiple locations or branches. You can also include pages dedicated to each location or branch.

Testimonials/Reviews: A section showcasing customer testimonials, reviews, case studies, or success stories builds trust and credibility with your potential customers.

Blog/News: A section featuring blog posts, articles, news updates, or resources related to your business’s industry, products/services, or local community. This is additional content that can help attract organic traffic, establish your authority, and engage your visitors.

FAQ: A frequently asked questions (FAQ) page answering common queries about your business, its products/services, policies, pricing, and any other relevant topics. This can help address customer concerns and reduce the time dedicated to responding to inquiries.

Special Offers/Promotions: A dedicated section highlighting any current promotions, discounts, or special offers available to your customers. Including this section can encourage conversions and incentivize visitors to act.

Contact Form: A prominent and easy-to-use contact form allowing visitors to send inquiries, request quotes, or schedule appointments directly from the website. Include fields for name, email, phone number, message, and any other relevant details.

Social Media Links: Links to your business’s official social media profiles, including Facebook, Instagram, X, LinkedIn, and any other platforms where the business is active. This encourages visitors to connect with the business on social media for updates and engagement.

Your website navigation structure must provide clear and logical pathways for visitors to navigate the site, find relevant information, and take desired actions, such as contacting the business or exploring its products/services. It prioritizes user experience and accessibility, ensuring that visitors can easily find what they’re looking for and engage with the business effectively.

Mobile Friendly and Consistent Design

Ensure your website is mobile-responsive, meaning it adapts and displays correctly on various devices, including smartphones and tablets.

Test your website’s mobile-friendliness using Google’s Mobile-Friendly Test tool and address any issues identified.

A good mobile-responsive website displays well on all screen sizes, has easily digestible information, and is stable on mobile devices (i.e. images and buttons don’t shift upon scrolling).

What can you do to ensure your website is mobile-responsive?

  • Make text large and hyperlinks easy to click on
  • Avoid block text in favor, use shorter paragraphs, bullet points, and visuals
  • Make buttons large enough that a user can easily click on them
  • Avoid animations Make images large and easy to scan

Activate Your Website with Regularly Updated Content

Website maintenance is an ongoing process. To remain relevant in search, websites need to be updated regularly so that search engines know they’re active. Keep in mind, your website needs to best reflect your business at any given time.

Every few weeks, update your homepage to promote your latest products and services so that new and returning visitors are exposed to what’s most important to your business now. Remove deals, products, and services that you no longer offer. Add new products, services, or promotions that are happening.

You can also add a blog and update it at least once a week with insights on your business and industry, helpful tips, and other information your customers might find useful. A blog can help you establish your business as an expert in its field and provide a steady flow of searchable content, as well as content for your social media channels.

By implementing these simple strategies, you can optimize your local business website for better performance, user experience, and search engine visibility.